The Cooper Tire company has been around forever and they are arguably the number one manufacturers for off-road tyres. And now they are trying to make an impact, here in the Middle East. Here are 10 things to know about Cooper Tire & Rubber Company:
1 Cooper Tire & Rubber Company was previously known as the M and M Manufacturing Company, which was founded in 1914 in Akron, Ohio, by John F. Schaefer and Claude E. Hart
2 One in every 4 tyres sold in the US is a Cooper Tire.
3 The Middle East comes under the Europe region, which covers the main continent of Europe, the tiny island called UK, Africa and the Middle East.
4 For the Middle East, Cooper Tire & Rubber Company will focus on 3 of their brands, namely, Cooper, Avon and Mastercraft.
5 Cooper Tire & Rubber Company have 2 factories in China, 3 in the United States, 1 in Mexico, 1 in Serbia and 1 in UK.
6 Globally, they employee around 8,800 employees of which about 2000 of them work for Europe region, which means directly or indirectly, they contribute to design, production and distribution of their products in the Middle East too
7 In the Middle East region, they have about 15 partners and are present in about 10 countries
8 Cooper Tire & Rubber Company are involved in a lot of cross-branding. They are involved in Rally Cross – the fastest growing motorsport in the world, Darkar Rally and the Arsenal football team.
9 In the last Darkar Rally, their team racing vehicle – with normal production tyres – won more than once, against teams running on special racing tyres.
10 Former F1 Champion, David Coulthard helps with the development of tyres. He helps with reviewing products and provides valuable feedback.
To communicate better with the people and companies of the Middle East region, in 2015, they created an Arabic website – the link to which can be found below.