Automobili Lamborghini has just launched its third model in its line-up – the Lamborghini Urus – a Super Sport Utility Vehicle designed to combine Lamborghini’s jaw-dropping looks, their first-ever turbocharged engine, supreme dynamics and luxury.
INSPIRATION FOR THE NAME ‘URUS’
The name Urus is derived from the world of bulls. The Urus, also known as Aurochs, is one of the large, wild ancestors of domestic cattle. The Spanish fighting bull, as bred for the past 500 years, is still very close to the Urus in its appearance.
STYLING – EXTERIOR DESIGN
The 5-seater Urus is undoubtedly a Lamborghini, taking cues from the LM002 as well as the Countach. The Urus has outstanding proportions, adopting the two-thirds body, one-third window ratio of Lamborghini super sports cars.
The peaked bonnet is reminiscent of the Miura and Aventador, and accented by diagonal hood lines, found for the first time on the Countach. It is underlined by the substantial front fender. Large air intakes sporting the hexagonal theme are linked by a low-level front spoiler and the headlights have a familiar Lamborghini Y shape. The single-line silhouette features a dynamic coupé-style fly line, accented by the frameless doors. The Y-shaped front air intakes, also a feature of the LM002, are detailed with the Italian flag. The hexagonal wheel arches at both front and rear are a significant design detail from the LM002 and Countach, housing wheels from 21-inch to 23-inch – the largest in the segment. The roof line broadens at the base of the roof panel in the style of the Lamborghinis like the Countach and Murciélago. The substantial rear shoulders support the strongly inclined rear windows, with the entire rear connected by the fender and concurrent black panel housing the air grilles, Lamborghini logo and the Y-shaped taillights. The rear diffuser is race -inspired, with integrated double round exhaust pipes.
POWERTRAIN – FIRST EVER TURBOCHARGED ENGINE BY LAMBORGHINI
The Lamborghini Urus is powered by a new front-mounted, 4.0-litre petrol V8 twin-turbo aluminum engine matched to a automatic 8-speed gearbox. The choice of a turbo engine, the first in a Lamborghini, delivers 650 hp (478 kW) at 6,000 rpm, maximum 6,800 rpm and a maximum torque of 850 Nm at 2,250-4,500 rpm, the Urus has a specific power of 162.7 hp/l. With a curb weight lower than 2,200 kg the Urus is the SUV with the best weight-to-power ratio at 3.38 kg/hp.
Thanks to which the Lamborghini Urus is capable of accelerating from 0-100 km/h in 3.6 seconds, 0-200 km/h in 12,8 seconds and has a top speed of 305 km/h – making it is the fastest SUV available.
And although fuel efficiency isn’t usually a part of this conversation, the Urus also comes with cylinder deactivation.
DYNAMICS – FOUR-WHEEL DRIVE, TORQUE VECTORING & REAR-WHEEL STEERING
The Lamborghini Urus uses a four-wheel drive system with a Torsen central self-locking differential. Torque is split 40/60 to the independent front/rear axle as standard, with a dynamic maximum torque of 70% to the front or 87% to the rear, enhancing traction at either end.
The Lamborghini Urus also adopts the rear-wheel steering introduced in the Aventador S over the whole speed range. The rear steering angle varies up to +/- 3.0 degrees. By doing this the wheelbase is either lengthened by or shortened 600 mm for increased stability or agility.
EMOTIVE LAMBORGHINI SOUND
Depending on the driving mode selected via the Tamburo, the V8 engine has been calibrated to vary the sound and feel of the Urus, from the quietest and most comfortable low-frequency sounds in STRADA mode, to a sportier and more exciting Lamborghini sound and feedback in CORSA.
CHASSIS & SUSPENSION
The Urus delivers best-in-class lightweight technologies and weight-to-power ratio. At a curb weight of less than 2,200 kg, Lamborghini’s team of designers and R&D engineers focused on weight reduction throughout the car’s chassis, with an intelligent materials mix to ensure maximum stiffness for the best possible comfort and handling as well as lower fuel consumption and CO2 emissions. The chassis is a blend of aluminum and steel. While, seats and rims are in forged aluminum.
The customisable adaptive air suspension system enables the vehicle to be raised or lowered according to road and driving conditions or by driver input.
To match the exceptional propulsion Lamborghini has equipped the Urus with Carbon Ceramic Brakes (CCB) as standard, measuring 440 mm at the front and 370 mm at the rear, in diameter – making them the largest in the class. It is capable of decelerating from 100 km/h to 0 in 33.7 m.
STYLING – INTERIOR
The interior’s design echoes that of the current range in terms of archietcture, colorways and individuality. Oriented around the driver, the slim Y design of the dashboard, like double silver wings and connected to the climbing center console, is inspired by the LM002 as well as by current Lamborghini super sports cars. The Lamborghini hexagonal theme echoes throughout the interior, in elements such as air vents and door handles, and even in items such as the cup holders and air bag modules. A multi-function, three-spoke steering wheel with a flat-bottom incorporates a vibration damper to enhance comfort in all driving conditions. Multifunction switches are intuitively located. A fully-digital TFT display shows the Urus’ main information in an animated 3D representation and is customizable by the driver.
SEATING & CARGO CAPACITY
Its long wheelbase of 3,003 mm and the low seating position of the occupants creates a comfortable, spacious feel. The standard front DNA memory sport seats are fully electric, heated and 12-way adjustable. 18-way fully-electric front seats are available as an option, including features such as ventilation and massage. The rear bench seat as standard comes with folding seat back and ISOFIX fixings. The rear bench seat can be lowered to extend the trunk space from 616 liters to 1.596 liters. As an option in conjunction with the fully-electric front seats, a more exclusive two-seat rear layout can be specified.
COLOUR & TRIM
Expectely, the Urus cabin is replete with high quality materials including the finest leather, Alcantara, aluminum, carbon fiber and wood. Internally the Urus is specified with a Unicolor leather and trim in either Nero Ade or Grigio Octans and five additional optional colors. Dual-color Bicolor Elegante and Bicolor Sportivo specifications with options of both leather and Alcantara are also available. Stitching options and complementary seat belt, floor mat and carpet colors allow clients to customize their Urus in a more sporty or elegant style as required. The dashboard trim is finished in Piano Black and Brushed Aluminum as standard. Optional finishes are offered in Open Pore wood including a combination with aluminum, and a carbon fiber alternative.
An optional Off-Road Package incorporating the TERRA and SABBIA driving modes, includes specific metal-reinforced bumpers and additional underfloor protection for off-roading in snow, forest or even dune surfing.
INFOTAINMENT & CONNECTIVITY
As standard comes an LIS touchscreen infotainment display across two screens. The upper screen is the key interface for entertainment, managing functions such as media, navigation, telephone and car status information. The lower screen provides a keyboard and hand-writing-compatible screen for inputting information and controlling functions such as climate control and seat heating.
The LIS III integrates innovative voice control, able to recognize natural-dialogue voice commands to manage functions such as music, telephone calls or send text messages. Included as standard is wireless charging, a personal memory profile, USB connections, Bluetooth media streaming, DVD player and a sound system. Other optional features include a TV tuner, DAB and CI card reader, head-up display, a smartphone interface and a smart display for rear seat entertainment. Lamborghini Connect is also offered. The Lamborghini Smartphone Interface (LSI) support Apple CarPlay TM, Android Auto and Baidu-Carlife (China) as standard.
A sound system featuring eight speakers, driven by four channels comes as standard. A high-end Bang & Olufsen Sound System with 3D sound and 1,700 watt output can be specified, with 21 fully active speakers, produced through close collaboration between Lamborghini, Fraunhofer IIS, and HARMAN.
ADVANCED DRIVER ASSITANCE SYSTEM
The Lamborghini Urus ADAS systems provide a comprehensive level of safety, security and driving assistance on level 2 (SAE scale). A High Beam Assistant, front and rear parking sensors and cruise control are also included as standard, so is the innovative PreCognition system preventing or mitigating collision. Optional ADAS systems include traffic management systems, top-view camera and a trailer coupling mode.
PRICING & DELIVERY
The first customers will take delivery of the new Lamborghini Urus in Spring 2018 at suggested retail prices as follows:
Europe: EUR 171,429.00; Italy: EUR 168,852.00; UK: GBP 131,500.00; USA: USD 200,000.00; China: RMB 3,130,000.00; Japan: YEN 25,740,000.00
Prices for the Middle East have yet to be announced. All prices mentioned are the suggested retail price, taxes excluded.