Gulf Oil Middle East – a subsidiary of Gulf Oil International Ltd (GOI), which has a long-term partnership with the football brand, Manchester United – has officially launched its new specially formulated engine oil for SUVs, Gulf Formula ULE 5W-40. The new engine oil was officially unveiled in the presence of Manchester United Ambassador Dwight Yorke and Peter Schmeichel, a club legend, during a regional launch event in Taj Hotel, Dubai, UAE.
According to the oil manufacturer, the Gulf Formula ULE 5W-40 is an advanced performance, synthetic engine oil complies with mid/low SAPS (Sulphated Ash, Phosphorous & Sulphur) regulations. It has been exclusively developed to protect your engine from wear and sludge (that retards the generation of engine power) for longer durations, thus keeping the car performance at optimal power. Also incorporated are cleaning properties and wear protection, which minimizes deposits in the engine and turbocharger leading to better overall performance and smoothness. They state that it works well especially for SUVs.
K.R. Venkataraman, CEO of Gulf Oil Middle East Ltd. stated, “Gulf Formula ULE 5W-40 will help in keeping their (the engine’s and not those ex-pros) performance at peak power even under extreme conditions thanks to its tailored molecules ‘Power Max’ that help cool faster, protect longer and reduce friction quickly”.
The Gulf Formula ULE 5W-40 pack features Manchester United stars and the logo of the world’s leading football brand. It is currently available in the GCC and can be found at all leading retail outlets.
It certainly is great to have Manchester United Ambassador Dwight Yorke and Peter Schmeichel in our backyard, although, I must say, it certainly is confusing to see the legends at an engine oil event and it shows on their faces.
About Gulf Oil International
Gulf Oil International Ltd (GOI) is part of the $18bn Hinduja Group. The Gulf lubricant brand is present in more than 110 countries, across five continents. GOI also licenses national fuel retail networks around the globe. The Gulf fuel brand is currently present at retail in 24 countries with more than 4000 outlets. GOI continues a proud heritage in endurance motor racing with its support of the Gulf Racing Porsche 911 RSR GTE in the World Endurance Championship. In Motorbike sport, GOI is a proud technical partner of BMW’s manufacturer-backed squad Team Milwaukee BMW and also supports nine times Top Fuel Motorcycle Champion Ian King, as both title sponsor and technical partner.
GOMEL or Gulf Oil Middle East Limited serves markets across the Middle East, Africa and parts of Asia, with a focus on UAE, Oman, Qatar, Kuwait, Bahrain, Jordan, Lebanon, Egypt, Nigeria, Kenya, Ethiopia, Ghana, Congo, Turkmenistan, Maldives and Pakistan. GOMEL is ISO 9001, ISO 14001, ISO 17025 & OHSAS 18001 certified.